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https://docs.sophos.com/central/Mobile/help_ixm/en-us/index.html?contextId=policy-placeholders

Placeholders in policies

In policy settings, you can use placeholders which are replaced by a user, device, or customer property when the policy is assigned.

  • %_EMAILADDRESS_% is replaced by the Email Address property of the user assigned to the device.

  • %_USERNAME_% is replaced by the Exchange Login property of the user assigned to the device.

  • %_DEVPROP()_% is replaced by a device property.

    For example, %_DEVPROP(IMEI)_% is replaced by the device’s IMEI value (if available).

    You can use any of the properties listed on the Device properties and Custom properties tabs of the device’s Show device page.